展会最全实用英语表达,多场景模拟一网打尽

4月份的展会扎堆,这次我会带上新的团队去国外参展,由于她们的展会经验并不丰富,所以准备了实用的展会场景模拟素材库,和她们一起进行全流程模拟,让团队成员有信心能做好展会上的客户接待工作.

🟢 1. 欢迎与破冰交流

客户初次进入展位

你： “Hello! Welcome to ABC. Is this your first time attending this exhibition?”

客户 ：“Yes, it’s my first time.”

你： “That’s great! Let me introduce our company and products briefly.”

你：“Hi! Nice to meet you. What brings you to the exhibition today?”

客户：“I’m looking for reliable suppliers for circuit breakers.”

你：“You’ve come to the right place! We specialize in high-quality low-voltage electrical products.”

你：“Hello! Are you looking for any specific product today?”

客户：“I’m just browsing for now.”

你：“No problem! Let me know if you need any details. Here’s our catalog for you to take a look.”

🟡 2. 介绍公司及品牌优势

客户：“Can you tell me more about your company?”

你：“Sure! we ABC is a leading manufacturer with over 30 years of experience, exporting to more than 100 countries. We focus on circuit breakers, contactors, and other low-voltage solutions.”

客户：“What makes ABC different from other brands?”

你：“Our products combine affordability, high performance, and strong after-sales support. We also provide customized solutions to meet different market needs.”

客户：“Who are your main competitors?”

你：“We compete with brands like Schneider, ABB. However, our advantage lies in our flexibility, competitive pricing, and dedicated distributor support.”

🟠 3. 了解客户需求

客户业务背景

你：“Could you tell me more about your business?”

客户：“We are a distributor specializing in electrical components.”

你：“Great! Which brands do you currently work with?”

你：“Do you focus on residential, commercial, or industrial applications?”

客户：“Mostly industrial projects.”

你：“Then you might be interested in our MCCBs and contactors.”

客户市场需求

你：“What are the most popular electrical products in your market?”

客户：“Smart electrical solutions are growing in demand.”

你：“We offer smart circuit breakers with remote control features. Would you like to see a demo?

你：“Are there any certifications required in your market?”

客户：“Yes, we need CE and UL certifications.”

你：“Our products are CE-certified, and some have UL approval as well.”

🔵 4. 介绍产品详情

产品特点

客户：“What are your best-selling products?”

你：“Our best-sellers include MCBs, MCCBs, and contactors. They are widely used in residential and industrial applications.”

产品对比

客户：“How does your product compare to ABB?”

你：“Our products meet the same international standards but come at a more competitive price. We also offer more flexible order quantities.”

🟣 5. 价格与付款方式

价格讨论

客户：“Can you give me a price list?”

你：“Yes! Our pricing varies depending on order quantity. What’s your expected order volume?”

客户：“Can I get a better price?”

你：“We offer volume-based discounts. If you place a larger order, we can provide more competitive pricing.”

付款方式

客户：“What payment terms do you offer?”

你：“We accept T/T and L/C. For new customers, we require a deposit before production.”

🟤 6. 物流与交期

客户：“What is your lead time?”

你：“For standard models, it’s 15-30 days. If you have urgent needs, we can prioritize your order.”

客户：“Do you have stock available?”

你：“Yes, we keep stock for fast-moving items. Which products are you interested in?”

🟢 7. 售后服务与支持

客户：“What after-sales support do you offer?”

你：“We provide technical support, spare parts, and a 1-year warranty on all products.”

客户：“If there’s a quality issue, how do you handle it?”

你：“We analyze the issue and provide replacements or compensation based on our warranty policy.”

🟡 8. 合作模式

成为经销商

客户：“Can we become your exclusive distributor?”

你：“Exclusivity depends on market potential and annual sales commitment. Let’s discuss your business plan in more detail.”

客户：“What support do you provide to distributors?”

你：“We offer marketing materials, technical training, and promotional campaigns to help you grow sales.”

🟠 9. 结束对话与后续跟进

你：“Would you like me to send you more details via email after the exhibition?”

客户：“Yes, please send me your catalog and pricing.”

你：“It was great meeting you today! Here’s my business card. Let’s stay in touch.”

客户：“Likewise! I’ll reach out after reviewing your products.”

当然,以上的内容是基于我们公司的特点和目标客户画像,你也可以根据自己的实际情况进行调整.

知己知彼,才能百战不殆.

知己可以是对公司的 profile 进行演练,对于关键数据(营业额,员工数量等)统一口径;也可以是准备好证书清单,成功案例汇总,生产视频等素材,全方位向客户展示实力,取得客户的信任.

知彼是对于第一次接触的客户,尽可能的了解客户的信息,这就要求我们事先准备向客户提问清单,内容就围绕着我们的目标客户画像展开.有对客户提问清单感兴趣的小伙伴评论区滴滴我,下篇文章来分享呀.

希望大家都能在展会上拿到满意的成绩,冲啊!